Did you know your skin absorbs 60% of what is directly placed onto the skin? If you are what you eat, then why wouldn't you be what you place on your skin? With that said, why wouldn't you go natural?
In today's cosmetic market, the industry is saturated with labels exclaiming to carry all natural and organic ingredients. With first glance, this may seem sufficient, but with a further look you will find that "all natural" may in fact mean only a few ingredients fit that category. It's not just enough to say "all natural" as it is to actually use natural and organic ingredients in your products.
Lets take soap for example. If I told you that the soap you were using contained a detergent base would you believe me? Well, in fact most commercials soaps do. In fact, they are actually called detergent bars with the key ingredient sodium lauryl sulfate. Sodium lauryl sulfate is a detergent commonly used in personal care products to formulate suds. Many safety issues have arisen from the one key ingredient including its claim of stripping oils from the skin and hair causing irritation. Because this chemical is inexpensive many manufacturers use this substance in mass. If you want more suds, add more detergent!!
With this one example, I have to express the importance of protecting your skin and controlling the ingredients that are placed in your personal care products. Buying natural (and handmade) means you have that choice. You have the choice to tell your seller, I'm allergic to XYZ and to have them formulate a product just for you and your skin type. Nothing is 100% guaranteed, but lets look at natural and organic beauty based products and have some control over what our skin absorbs.